It’s Good to Know About Valuation of Goodwill

Goodwill is a firm’s worth or reputation that has developed over time. The valuation of goodwill in a partnership is fundamental. In the following piece, we will look at the definition of goodwill and other essential concepts.


What is Goodwill?

Goodwill is an intangible possession acquired when one company buys another. In particular, goodwill is recorded when the purchase price exceeds the sum of the fair values of all evident solid resources and intangible property purchased in the acquisition, as well as the liabilities considered in the process. Some examples of goodwill include the value of a company’s brand name, an established clientele, excellent relations with clients, positive interactions between employees, and any intellectual property or proprietary technology.


When an organisation acquires another company’s entire business, goodwill is created. The amount of goodwill is the purchase price minus the actual market value of the tangible assets, intangible assets that can be recognised, and liabilities acquired in the transaction.

There are two varieties of goodwill:


  • Purchased goodwill is the difference between the price paid for a company as an ongoing company and the value of its assets less the sum of its liabilities, each of which has been identified and valued separately.

  • It is an estimation of the company that exceeds the true market value of its indistinguishable net assets. It is known as company-generated goodwill, and it develops over time as a result of a company’s good reputation. It’s also known as self-generated or non-purchased goodwill.

Assume, for example, that you consistently sell an excellent product or provide excellent service. In that scenario, there is a good chance that goodwill will increase.

What is a valuation of goodwill?

The valuation of goodwill is based on the valuer’s assumptions. In contrast to new companies, a successful business establishes a reputation in the industry, builds trust with its customers, and has a greater number of business connections. All of these factors are considered when evaluating the business, and the financial value that a customer is eager to give is referred to as goodwill.


Customers who purchase a company based on its goodwill expect to make huge profits. As a result, goodwill only applies to firms that make super-profits, not to those that accumulate regular losses or profits.


Why Valuation of goodwill is necessary?

Listed below are a few reasons why the valuation of goodwill is necessary

  • The disparity in profit-sharing ratios (PSR) among existing partners

  • Acceptance of a new partner

  • A partner has retired.

  • Partner’s death

  • Dissolution of a business involving the sale of the company as a trading concern

  • Partnership mergers and acquisitions

Ways for Valuation of Goodwill

Goodwill can be valued in a variety of ways. However, valuation methods are based on an individual company’s situation and various trade practices. The top three processes for valuing goodwill are listed below.


Name of Valuation



Average Profits Method – This method has two sub-divisions.

Simple Average

In this process, goodwill is evaluated by multiplying the average profit by the number of years purchased. The formula can be used to calculate it. Goodwill = Average Profit multiplied by the number of years since purchase.

Weighted Average

A particular quantity of weights is used to calculate last year’s profit. It is used to determine the average weight profit by calculating the value of goods and dividing it by the total number of weights. This technique is used when there is a change in profits and a high emphasis is placed on the current year’s profit. The formula is used to evaluate it. Goodwill = Weighted Average Profit x Number of Years Purchased Weighted Average Profit = Profits multiplied by weights/ Profits multiplied by weights

The Super Profits Method

This entails accumulating a surplus of anticipated future maintainable profits over typical profits. These are the two methods of these methods.

The Purchase Method

Based on the Number of Years – Goodwill is calculated by multiplying super-profits by a specific number of the purchase year. It can be calculated using the formula below. Actual or Average Profit – Normal Profit = Super Profit

Annuity Method 

In this method, the average super profit is calculated as an annuity value over a set number of years. A discounted sum of super profit determines the current price of an annuity at a given interest rate. The formula to be used in this case is.

Super Profit x Discounting Factor = Goodwill

Capitalisation Method- Goodwill can be examined in two ways using the capitalisation method.

Average Profits Method 

In this method, goodwill is calculated by deducting the original capital from the capitalised amount of average profits based on the average return rate. The formula employed is detailed below.

Average Profits x (100/average return rate) = Capitalised Average Profits

Super Profits Method 

The Super Profits Method is used to capitalise the super profit and calculate the goodwill. The formula used is.  Super Profits x (100/ Normal Rate of Return) = Goodwill


Generic way to calculate Goodwill

To calculate goodwill, take the company’s purchase price and deduct the correct market value of recognisable assets and liabilities.


The formula for Goodwill:

Goodwill = P−(A+L)


P = Purchase price of the target company

A = Fair market value of assets

L = Fair market value of liabilities


This article sums up with basic concepts of the valuation of goodwill. One must have foundation-level knowledge about this to establish an organisation and move forward.

October 16, 2023


Sapient Services is a trusted business valuation and chartered engineering services provider in Delhi, India, with over 35 years of experience. They offer a wide range of services, including plant and machinery valuation, land and building valuation, IT asset valuation, and due diligence. Sapient Services is known for their innovative solutions, customer focus, and commitment to excellence.

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